Privacy Policy

levelxblack.uk  |  Last updated: June 2026

Level X Black (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit or make a purchase from levelxblack.uk.

This policy is governed by the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR) 2003.

1. Information We Collect

Information You Provide

  • Name
  • Email address
  • Phone number (where provided for SMS sign-up)
  • Shipping and billing address
  • Payment information
  • Order details and purchase history
  • Customer support communications

 

Automatically Collected Information

  • IP address
  • Device and browser information
  • Pages viewed and time on site
  • Referring websites or advertisements
  • Cookies and tracking technologies

 

Information from Third Parties

  • Payment processors
  • Marketing and analytics providers (including Klaviyo and Alia)
  • Social media platforms
  • Shipping and logistics providers

 

2. Legal Basis for Processing

Under UK GDPR, we only process your personal data where we have a lawful basis to do so. Depending on the activity, we rely on the following:

Contract performance — to process orders, manage your account, and fulfil deliveries

Legitimate interests — to improve our website and services, detect fraud, and protect our business

Legal obligation — to comply with applicable laws and regulations

Consent — for marketing communications, including email and SMS/text message marketing

Where we rely on consent, you have the right to withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

3. How We Use Your Information

We use your information to:

  • Process and fulfil orders
  • Manage your account and provide customer support
  • Improve our website, services, and customer experience
  • Send transactional emails and order updates
  • Send marketing communications where you have explicitly consented to receive them
  • Detect fraud, abuse, and security threats
  • Comply with legal and regulatory obligations

 

4. SMS / Text Message Marketing

Consent

We only send marketing SMS messages to individuals who have explicitly opted in to receive them. This means you have actively ticked a checkbox, submitted a form, or otherwise taken a clear affirmative action to consent to SMS marketing from Level X Black. Pre-ticked boxes and bundled consent are not used.

Your consent is specific to receiving marketing text messages from Level X Black. It is separate from any consent you may provide for email marketing.

What We Send

SMS messages may include:

  • New drop announcements and early access alerts
  • Limited availability notifications
  • Promotional offers (where applicable)
  • Order-related updates (transactional)

 

Message Frequency

Message frequency varies based on product drops and brand activity. 

How to Opt Out

You may opt out of SMS marketing at any time by:

  • Replying STOP to any marketing text message
  • Contacting us at support@levelxblack.uk

 

Once you opt out, you will receive a single confirmation message and no further marketing SMS will be sent. You may still receive transactional SMS related to orders you have placed.

Our SMS Providers

We use Alia & Klaviyo to collect and deliver SMS messages on our behalf. Klaviyo processes your phone number and messaging data for sending; Alia processes your phone number at the point of sign-up for the purpose of list enrolment. Both act as data processors under our instruction. Your data is not sold. Their privacy policies are available at klaviyo.com/legal/privacy and alia.app/privacy respectively.

5. Email Marketing

If you opt in to email marketing, we may send you product launches, drop alerts, and brand news. You may unsubscribe at any time by clicking the “unsubscribe” link in any marketing email or by contacting us at support@levelxblack.uk.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Improve website performance and functionality
  • Analyse traffic and user behaviour
  • Personalise your shopping experience
  • Deliver relevant advertisements and promotions

 

You can manage cookie preferences through your browser settings or via any cookie consent tool displayed on the site. Disabling cookies may affect website functionality.

7. Sharing Your Information

We do not sell your personal information. We may share it with:

  • Payment processors (e.g. Stripe)
  • Delivery and shipping partners
  • Website hosting providers
  • Marketing and analytics platforms (e.g. Klaviyo, Alia, Meta, Google)
  • Professional advisers and legal authorities where required

 

We may also share information to comply with applicable laws or legal requests, to protect our rights or safety, or in connection with a business sale or restructuring.

8. Data Retention

We retain your personal information only as long as necessary to:

  • Fulfil orders and provide services
  • Maintain business and financial records
  • Comply with legal, accounting, and regulatory obligations
  • Resolve disputes and enforce agreements

 

SMS consent records are retained for a minimum of 5 years in accordance with ICO guidance on demonstrating consent.

9. Your Rights Under UK GDPR

Under UK data protection law, you have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Erase your personal information (right to be forgotten)
  • Restrict certain processing activities
  • Object to processing based on legitimate interests
  • Withdraw consent for marketing at any time
  • Data portability where processing is based on consent or contract

 

To exercise any of these rights, contact us at: support@levelxblack.uk

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.

10. Data Security

We implement reasonable technical and organisational measures to protect your personal information against unauthorised access, misuse, loss, or disclosure. No method of internet transmission is completely secure and we cannot guarantee absolute security.

11. International Data Transfers

Your information may be transferred to and processed in countries outside the United Kingdom where our service providers (including Klaviyo and Alia) operate. Where required, we rely on appropriate safeguards such as standard contractual clauses to ensure your data remains protected.

12. Children’s Privacy

Our website is not intended for individuals under the age of 13, and we do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to remove it promptly.

13. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised date. Continued use of the website after changes are posted constitutes acceptance of the updated policy.

15. Contact Us

Level X Black

Email: support@levelxblack.uk

Website: levelxblack.uk